Smaller Rite Aid Stores Will Target Underserved Communities

The Craigsville, Va., outlet is the first in a pilot to improve access in pharmacy deserts

Drugstore operator Rite Aid Corp. has opened a smaller format pharmacy in Craigsville, Va., as part of a pilot program to improve access for pharmacy services in “pharmacy deserts” and underserved communities. Philadelphia-based Rite Aid intends to open two more locations in Virginia by early 2023.

At 3,000 square feet, each outlet in the program will be significantly smaller than the average 11,000 to 15,000 square-foot standard Rite Aid location. The stores will feature a full-service pharmacy and a retail assortment of health and wellness products.
“With these new smaller format pharmacy locations, we are bringing critical pharmacy services to underserved communities,” said Andre Persaud, Rite Aid chief retail officer, in a statement. “We look forward to becoming a vital member of this community and learning from this new store model as we explore expansion to additional markets across the U.S.”

In a town of less than 1,000 residents, the Craigsville pharmacy sits in the heart of the community next to the library, post office and town hall. Prior to the opening, residents had to drive to neighboring communities for pharmacy services. The Rite Aid location will employ a full-time pharmacist and full-time pharmacy technician. Additional part-time pharmacy technicians will float between two other area Rite Aid Pharmacy locations. Craigsville is located about 62 miles west of Charlottesville.

“The opening of this Rite Aid store is valuable for the community, especially for our senior citizens, as they’ll no longer have to travel over 20 minutes to get their medications,” Craigsville Mayor Richard Fox said.

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