When it comes to social media for business, Facebook is currently the reigning champ, and 93 percent of independent pharmacies currently use it to connect with patients, according to the 2020 NCPA Digest.
But Twitter is mostly an untapped market — only 18 percent of pharmacies have a Twitter account. Even though it may not have as many active users, Twitter is still a free marketing opportunity, and it allows you to connect with a different audience than your Facebook page.
If you’re currently waffling on whether you really need a Twitter account, read on to learn the advantages of the platform.
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